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| Pistachio is one of the
principal traditional export products of Iran and, since
ancient times, has always occupied a special position in the
foreign trade of the country. Thumbing back through the
pages of history, we can observe that pistachio trees have
existed since thousands of years ago, but were so rare that
only the royal and rich families could possess some. Today
the finest pistachio is native to Iran. In Kerman province,
especially the region surrounding Rafsanjan city, more than
160 hectares of land are under pistachio cultivation, and
about 95% of the pistachio of the country is produced here.
The ideal climatic conditions of this area, with abundance
of sunshine and perfect soil for the growth of pistachio
trees, gives the pistachio the most natural taste and flavor
that no other type of pistachio can equal. |
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A natural snack
for health-conscious individuals, Iranian
pistachio constitutes an ideal ingredient in
the preparation of a variety of dishes and
sweets and is served during party receptions
and family gatherings. Pistachio has the
highest protein content and nutritional
value, and is second to none in the world
for its high energy content. It contains a
high percentage of potassium, phosphorus,
calcium, and all the essential amino acids.
It is believed that the consumption of
pistachio reduces the risk of heart attack
and death from coronary diseases. To enjoy
its unique taste, the pistachio nuts should
be salted, roasted and eaten out of the
shell. In the years following the Islamic
revolution of Iran, from the view point of
job creation and export earnings, pistachio
has always been the prime non-oil export
product of Iran. Consequently, changes that
occur in the international market of this
product have a profound effect on the
economy of the country. |
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During the last
decade, the global production of pistachio
has increased by 90% and some of the main
reasons for this, in Iran and the USA, are
the employment of new cultivation lands,
effective pest and disease control and the
prevention of wastage of the product. Iran
not only produces the finest variety of
pistachio, but can also boast to be the
highest producer of this product with an
annual average output of 130,000 tons during
the past several years. In the previous
year, the pistachio production in Iran
amounted to 113,000 tons and it has been
forecasted that the production would
increase by 50 percent in the coming five
years. While during this same period, the
global production of pistachio is expected
to reach 400,000 tons. Presently the USA,
Turkey, and Syria are the main competitors
of Iranian pistachio in the world markets.
Future Policies of Tous Co. Regarding
Pistachio
-Continuation of the program for promotion
and expansion of market;
- Efforts to reduce pollution and wastage by
adoption of ACCP method;
- Continuation of discussions with European
countries; Maintenance and strengthening of
sales markets in the European community.
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